MRK 2: Perception

Chair/Président: Ahmed Mehrez (Qatar University)

Une étude exploratoire de la perception des consommateurs vis-à-vis des produits « Made in China »
Author(s)/Auteur(s): Imelda Aurore Da Silva (Université Laval), Alexis Abodohoui (Université de Parakou), Zhan Su (Université Laval)

What Makes You “Like”, “Retweet” Or “Comment” A Fundraising Content on Social Media? Exploring the Characteristics of Fundraising Messages on Social Networks
Author(s)/Auteur(s): Ahmed Benhoumane (Université De Bretagne Occidentale)

Intention to Adopt Veganism: A Study of Mediating and Moderating Variables
Author(s)/Auteur(s): Sonia Mehrotra (S.P. Mandali’s Prin.L.N.), Smriti Verma (Mandali’s Prin.L.N.), Uday Salunkhe (Mandali’s Prin.L.N.)

The Impact of Consumer Ethnocentrism on The Domestic Brand Equity: An Investigation from Qatari Market
Author(s)/Auteur(s): Noora Al-Marri (Qatar University), Ahmed Mehrez (Qatar University)

Please click on the following link to attend the session
https://asac-ca.zoom.us/j/98895832100